Advent of the
internet has facilitated drastic changes in the society. It has, primarily,
revolutionized the aspect of human communication. The internet has also brought
about significant changes in the way of conducting businesses. Bulk of business
communications and transactions these days occur through computers across the
virtual networks of the internet. Electronic commerce (or, EC) is the most
significant aspect in business and trading around the globe. As a matter of
fact, electronic commerce, which is more popularly referred to as ecommerce,
covers the aspects of both buying and selling of goods and services and
transfer of funds through digital medium.
The concept also
covers other relevant aspects that include manufacturing, marketing, financing
and selling, etc. Moreover, it uses a set of tools based on latest technology
like email, EFT (electronic fund transfer), EDI, online file transferring,
video conferencing, interacting with remote computers, smartcards, digital cash
and others. To cut a long story short, availing customized solutions on
electronic commerce proves helpful for businesses – big or small – to attain
further heights of success. Customized solutions on the mentioned aspect offer a
set of tools that prove effective in managing the business more deftly. These
tools also prove handy to rope in newer customers and also to deliver more
satisfactory shopping experiences.
These customized
solutions in ecommerce actually cater to the needs of both customers and
entrepreneurs. There are several digital service providers that provide
consistent solutions to businesses on the aspect of ecommerce. The common set
of tools in this context include
·
Website
·
Domain
name
·
Secure
shopping cart
·
Product
catalog
·
Payment
gateway
·
Email
accounts
·
Marketing
tools
·
Reporting
·
Mobile-optimized
store
The market for
these specialized service providers is expanding steadily. The sector is
efficiently catering to a wide spectrum of clients that covers retailing
entities, manufacturers, brand owners and even B2B services. This sector has
come across a long way by now and has attained ample prominence. Interestingly,
any proficient solution provider in this domain make ample use of various
ecommerce sites like eBay, Shopzilla and PriceGrabber, etc. Advent of safe and
efficient electronic payment gateways like PayPal, Authorize.net and Google
Checkout has further contributed to the factor. Professionals working in this
sector shoulder additional responsibilities that include both, laying out
designs of robust ecommerce websites and helping clients to tread on the right
path to enhance revenue generation. Any proficient ecommerce
solutions provider is apt in handling a set of services, which include
·
HTML5
website design and development
·
Custom
Software Development
·
Mobile
Game Development for both android and iPhone
·
PHP
Development
·
SEO
and
·
Open
Source Customization, etc.
Apt marketing strategies that are usually
followed in this sector are offering discount and coupon codes, social media
integration and newsletters, etc. Even saving an abandoned cart is another
significant tool. In a latest development, an impressive array of readymade
themes to design online stores is easily available, along with point-and-click
design tools and customizable CSS/HTML. In short, this sector has a wide
prospect of growth in the coming times.
