How to Ideate a Prolific Content Strategy?

Formulating a prolific content strategy is not as hard as it may seem to be. It is relatively simple and less time consuming. There are many IT professionals who are in the business and ideating fantastic content strategies and reaping benefits. However, you cannot ignore the fact that Google is growing and developing every day which calls for more innovation and brain storming. To stand the test of time and ensure that you keep earning steadily, you need to swiftly learn the changing technical trends.

When your SEO person asks you to provide guest posts to build authority, it is a partial conversation. If you follow the SEO guy blindly then your effort of posting endless guest posts might result into spamming. Guest posts are perhaps the best content available. So, probably your SEO guy was talking about offering quality information to users and not simply huge quantities of information.

Here’s how to go about:

Onsite Content: Optimizing the content that you already have to enhance users experience, is the prelude task. This means you should make your site’s content neat, clean, easy to navigate, prominent, simple and easy to read.

• Being Unique: There are countless competitors swarming in the cyber world to find space and visibility. The only technique to follow that ensures you high visibility is unique style of yours.
• You Need To Have Both Long And Short Writings: Certainly, seldom people read long write ups.  However, 7 out of 10 who read long write ups get convinced and avail services. Again, those who are really interested or in need of services will definitely read, in and out.
• Avoid Naked Selling: Don’t start pitching and commending your services or products or employees from the top line. It spoils the mood of readers. Act smart. Try providing values in the beginning and build trust.  The rest will follow!

Offsite Content: This plays the biggest role in selling of your products or services. To make sure you apply appropriate strategies, consider the following points:

• Know your target: The first task here is to identify your targets and where they are. There are many forums where your target audience remains in attendance. It is easier to attack them there instead of random places.
• Don’t Think of Selling Even:  Never think of using a marketing copy. It will backfire and adversely affect your website.
• Avoid low Content: Never publish low quality content.
• Identify Prominent Players: Link building is the newfangled technique. Try to build relationships with them and observe how they play.

These were the most basic points to remember while ideating a unique content strategy that would garner unending profits.  Keep watching this space as fresh information will be uploaded frequently.