Wednesday 30 July 2014

Changing Scope of SEO Services and Contemporary Times

Finding out a particular business website on Google is turning out to be increasingly challenging with the passage of time. In spite of all the ideation, effort, innovation and allocation of fund that are required to build a website, the collective contributions are not providing substantial prominence across the digital domain. Under this dismal circumstance, it is implied that business is not growing according to one’s expectation. In fact, a huge number of corporate organisations face this problem, in the present times. This is the ideal circumstance for an efficient SEO services company to press itself into service.
SEO services company

There are innumerable competent SEO firms that provide cent per cent ethical SEO service to boost online presence of a client across the major search engines. The fundamental strategy involving their line of work include
·         Extensive market research
·         Competitive analysis and
·         Integrated content strategy
Market research provides the crucial elements of information regarding potential target audience and their relevant online purchasing habits. This information is extremely helpful in chalking out effective SEO strategies. Google has provided a set of latest tools that reveal a host of information helpful to the context.      
Proficient SEO experts invest substantial effort in understanding the online business pattern of a client’s nearest professional competitors. This aspect include factors like
·         Thoroughly studying structure and design of the competitors’ websites
·         Analysing the list of relevant keywords competitors are using and
·         Identifying the most appropriate search terms that online visitors are most likely to use, etc.
Last but, nevertheless, the least, grammatically error-free, relevant, informative and original content is most helpful to boost online visitors to a website. This – in turn – helps improving prominence of a web portal across the SERP listing.
In fact, considering the latest developments that are taking place across the digital domain, the aspect of SEO services is on verge of redefining itself as digital marketing domain. The scope of these professionals has changed significantly, in present times. Market is more competitive and the profession is more demanding, in contrast to the past. With the advent of social media, a competent SEO expert also has to boost clients’ presence across various social media platforms.

Monday 7 July 2014

Google’s Boilerplate Web Starter Kit and Web Designing Services

Google – the most popular search engine of the contemporary age – has been providing crucial help to the fraternity of web design and development services, since a long time. It has been providing web developers with an extensive set of guidelines that according to the search engine, is ideal for web designing. However, in a recent move, Google is all set to launch a Web Starter Kit – somewhat, similar to the HTML5 Boilerplate – to further extend its periphery of support.
Google’s Boilerplate Web Starter Kit

This piece of information is bound to make the professionals working in various web designing services more than happy! In the present context, one should recall that the HTML5 Boilerplate includes all the tools and templates that are required to facilitate multi-screen web apps up and running, almost instantly.

In this move, according to the search engine giant, the templates are optimized for acquiring higher level of performance. Additionally, the responsive layouts facilitate experts working in various web development services to develop multi-device web experiences almost in no time. The starter kit is designed with the perception that a user already has

·         Ruby
·         Node
·         Ruby Sass Gem and
·         Gulp.js
installed in the system.

However, Gulp is an optional element. In fact, it helps developers to make easy use of various features, which include

·         Live Reload
·         HTML minification abd
·         Automatic image optimization, etc.

This Starter Kit – to the relief of the web designing professionals – is assured to run on a wide variety of browsers, ranging from

·         Latest Google Chrome
·         Firefox 30 and 31
·         IE10 and IE11, etc.

Styles incorporated in the Starter Kit are quite similar to those used in Bootstrap and ZURB’s Foundation. Thus, users will find it easier to work with the kit; however, the chance of overlapping cannot be ruled out completely, in this context.

Interestingly, Google has cleared the air that it will not be providing as many UI elements and other components to this upcoming project, as compared to those already existing in Bootstrap or ZURB’s Foundation. A key member of the Google team has already been quoted to have said that their objective is not to compete with Bootstrap on the aspect of UI components. Now, it is to be seen, whether or not, those elements are finally incorporated to the Starter Kit down the timeline.